ABOUT WILL SOLOMON

Will Solomon is a Los Angeles-based creative working across photography, film, and visual storytelling. With a background in fashion, entertainment, and digital media, his work lives at the intersection of culture, image-making, and the moments that make a story feel real.

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His experience spans creative direction and content production for GUESS, GUESS Originals, and Roc Nation, alongside independent work in photography and film. At GUESS Originals, led creative for the brand’s instagram for 2024 Coachella, earning a feature in Vogue, and helped grow GUESS’ TikTok presence to over 200K followers. His work has also included projects for Kelly Wearstler and partnerships with brands including L’Oréal, H&M, Chase, and Airbnb.

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Whether developing a campaign, directing a shoot, or capturing something in between, Will is drawn to imagery that feels effortless, considered, and connected to the culture around it. His approach is instinctive but intentional, with an appreciation for the details, the in-between moments, and the feeling that stays with you long after the image.